savor the now.

We believe in living fully, feeling deeply, and remembering it all. So, join us. Let's embrace the present, pre-mourn the future, and create memories.

It all started with a sunset.

That golden light, the smell of salt water hitting the shore, the laughter of strangers echoing in the distance. A perfect moment, yet tinged with a whisper of sadness, knowing it wouldn't stay forever. It’s that second you see something and realize that the moment won’t come back, that it will end. It’s the foresight to know you’ll miss it one day.

There wasn’t a word for that feeling until now. It’s prenostalgia, and it's a feeling we believe needs a celebration.

Why do we wait to cherish something until it's gone? Why can't we embrace the magic of a moment before it becomes a faded photograph in a dusty album? That's when prenostalgia was born, a movement dedicated to savoring the now, before it becomes then.

prenostalgia was founded by Wyatt Brunk.